From Survival to Scale: Rethinking Strategy in Uncertain Times

In a world of rising tariffs, disrupted supply chains, and shifting markets — how do SMEs not just survive, but scale?

Since 2018, the average U.S. tariff rate has more than doubled. Nearly 90% of America’s imports from key partners are now under trade restrictions. For small and medium-sized enterprises (SMEs), that kind of shift can mean margin pressure, unreliable logistics, and uncertain growth plans.

But here’s the reality: uncertainty isn’t a reason to pause — it’s a reason to pivot.

When Conditions Change, Your Strategy Should Too

The most successful businesses aren’t necessarily the biggest — they’re the ones that adapt the fastest.

So, what does adaptation look like in 2025?

• Re-evaluating market reliance (especially on Western economies)

• Investing in innovation rather than just cutting costs

• Exploring new trade routes and partnerships beyond the traditional scope

Scale Smarter with ISS Airview

That’s where ISS Airview, the UK’s first purpose-built international trade centre at Newcastle International Airport, comes in.

It’s more than just a workspace. It’s a scaling platform designed for businesses ready to go global — even in turbulent times.

At ISS Airview, we’re helping businesses:

• Access high-growth international markets like Asia and the Middle East

• Connect with investors and trade partners through the International Trade Centre

• Accelerate their business model using innovation programmes like Yohlar’s 10x Business Model Framework

  
  

🧭 Our strategy isn’t about short term fixes — it’s about building long-term competitiveness.

Real-World Shifts, Real-World Solutions

Let’s break it down:

• 70% of global growth over the next decade will come from Southeast Asia (IMF, 2024).

• Businesses with diversified trade partners were 25% more resilient during supply chain shocks (McKinsey, 2023).

• Early internationalisation strategies lead to 40% faster recovery post-crisis.

So if you’re still relying heavily on a single market or cost-saving alone — now is the time to rethink.

The Yohlar Mindset: Innovate, Adapt, Scale

Yohlar supports forward-thinking businesses with the tools, frameworks, and mindset to innovate boldly and scale sustainably. We understand that strategy isn’t static — it should evolve with the world around you.

From local start-ups to growing scale-ups, our innovation toolkits and international connections are helping businesses rethink what’s possible — and take their next big leap with confidence.

📢 Looking to future-proof your business?

Explore ISS Airview as your space to scale.